The largest LEED certified development in Southern California is now home to the
W Hollywood. Enter Green + Vine, the only Eco-Residence among 143 condominiums. In concepting the brand image, witness created a visual narrative that considers what it might feel like to live in a pet-friendly eco sanctuary, amidst the clouds. This brand image and manifesto have garnered unprecedented attention, curiosity and talk value since its opening.

Sustainable Branding Execution Shown